Welcome to She Shift!

Nicole Simpson

President

Nicole Simpson is the owner of Go Fund Your Life, where she helps families and business owners protect what matters and build lasting wealth. With more than 15 years in insurance and financial services, she leads with education, integrity, and heart. She believes financial security is a right, not a luxury, and is committed to changing how communities think about protection, purpose, and legacy. Her work recognizes the vital role women play in families and businesses while serving anyone responsible for protecting others.

Nicole’s work is rooted in a simple truth: every home, car, business, nonprofit, income stream, and legacy is at risk. One bad day can change everything, and 100 percent of the time, bad days are completely unexpected. Insurance is the safety net that keeps disruption from becoming devastation.

That belief carries into every area of her life. Outside of her business, Nicole commits more than 100 hours each year to community service, primarily with the Franklin County Juvenile Courts and a local family shelter, where she offers support, warmth, and compassion to individuals navigating the aftermath of a bad day.